HOT LUNCH FOOD TRUCK

Hot Lunch is a concept food truck created by chef Clay Vetter, inspired by his love of nostalgic restaurant ephemera. I led the design, art direction, & illustration for the full branding system, which reflects Clay’s straightforward yet whimsical cooking style. Infusing humor into the visual identity & signage was central to the brand expression. Born during the pandemic, the project aimed to bring elevated, feel-good food to Gorham, NH.