jcp x martha stewart celebrations

In 2013, as JCPenney rebranded to JCP, Martha Stewart launched a party collection for the new concept store. Collaborating with Art Director Anna Beckman, I designed a vibrant party line inspired by Martha’s personal tableware collection. I was responsible for the full suite of design work—including print & pattern, accessory design, and comprehensive style guides—for the entire party décor assortment.