Photo by the wonderful Shannon Roddy.
Hi, I’m Alix!
Alix Sorrell used to be a sushi chef in Montana. Now she a creative director on the East Coast. You can often find her in the mountains on her bike, going to art shows, or looking for vintage L.L.Bean gems at the thrift store.
Alix Sorrell is a seasoned creative leader with over 16 years of experience in graphic design, illustration, product development, & art direction. Her work spans a wide range of categories, including adult & kids’s apparel graphics, accessories, paper goods, and branding—always grounded in thoughtful storytelling and aligned with business strategy. She has led cross-functional teams, mentored creative talent, and built design systems that drive both visual impact and commercial success. Known for her strong conceptual thinking, collaborative approach, & deep industry knowledge, Alix brings clarity, creativity, a sense of purpose (& humor) to every project. Her leadership style is rooted in thought, craft, & a commitment to fostering innovation and excellence within her teams.